The judges are on their way home, the winners are nursing hangovers, and it’s as you were for the region’s advertising community, but was the Dubai Lynx a success?
Outspoken international judges and a dodgy speech by Bob Isherwood, the former worldwide creative director of Saatchi & Saatchi, certainly spiced up the three-day jamboree, but when the dust has settled questions are sure to be asked. It certainly wasn’t a vintage year by any stretch of the imagination, with only Leo Burnett Beirut’s ‘Khede Kasra’ (pictured) standing out as a truly world-class campaign. Indeed, as jury president Tham Khai Meng, worldwide creative director of Ogilvy & Mather, said, if it weren’t for the fact that the campaign was for a charity, it would have won two grand prixs.
FP7 Doha are to be congratulated for their consistency and for their dogged commitment to pushing the region’s creativity onwards, but Fadi Yaish, the agency’s creative director, was the first to admit that the region hadn’t taken a step forward at this year’s Lynx.
It was also disappointing to see some agencies walk out en masse during the Lynx ceremony when they realised things weren’t going their way, revealing yet again that the industry is more divided than united.