The organisers of the Dubai Lynx have launched an official investigation into a string of winning work by FP7 Doha.
The investigation follows the publication of a damning entry on bloganubis, in which the legitimacy of FP7 Doha’s work for clients Higeen Mouthwash, Samsung and Nissan was questioned.
Steve Lane, festival director of the Dubai Lynx, confirmed that complaints had been received from numerous agencies as a result of the blog, as well as from clients.
“There are two or three prongs to the investigation,” said Lane. “With Samsung – specifically the camera campaign – the washing machine and the printers. We’re trying to get to the bottom of whether the camera stuff actually ran and was actually approved.” He added: “I am in contact with Samsung and we are having an ongoing discussion with them, trying to get to the bottom of who exactly said yes to this stuff.”
Lane said official complaints had been received about the agency’s Higeeen mouthwash work. He also confirmed that a campaign for Nissan had been withdrawn from the Lynx shortlist prior to the awards ceremony following complaints from Nissan that the ads were nothing to do with them. Shortlisted work for Matchbox had also been removed.
FP7 Doha was named advertising agency of the year at the Dubai Lynx awards ceremony on 17 March, but is now in danger of being stripped of its title if the investigation goes against them.
The original bloganubis posting was the work of an agency insider going by the alias of ‘John Doh’. He had originally sent his letter to a number of different media, including Campaign.
According to Lane, the Samsung work is being looked into the most seriously.
“If we withdraw any of the stuff that’s actually been awarded, we will recalculate agency of the year,” said Lane. “They [FP7 Doha] may be so far ahead they’ll retain it, but we will see.”