May 5, 2009
The winners in the Design section of this year’s One Show have been released, with Grey Dubai the only agency in the Middle East to pick up.
Entered in the Outdoor Campaign category, Grey’s work for client Yellow Pages called ‘Colors of Life’ has collected a Silver at the awards.
The graphic executions show two flat colour panels, one of which is always yellow to represent the Yellow Pages brand. The panel of colour on the opposite side represents an offering contained within the directory, be it roses, funerals or groceries.
This year’s Design pencils are dominated by agencies across the Asia\Pacific region, with 14 awards alone going to agencies in Japan. Malaysia, Singapore and India also have a strong showing.
May 5, 2009
The finalist shortlists for this year’s One Show have been revealed, with four regional agencies making the cut in the acclaimed awards.
In the running for a gong in the Public Service Television – Single category, is Lowe Dubai’s ‘Chewing Gum’ spot for MTV. The work, which uses the analogy of sharing chewing gum to highlight the ease in which HIV can be transmitted, has already picked up a Gold at this year’s Dubai Lynx.
The sole representative in print is JWT Dubai’s campaign for fashion brand Nicola Finetti. The work is going head-to-head against 25 other entries from around the world in the Magazine – Colour Campaign category. The campaign has already scooped a Bronze Print Lion at last year’s awards in Cannes.
Memac Ogilvy Dubai’s work for GlaxoSmithKline/Panadol is representing the region digitally with a finalist in Interactive – Banners/Fixed Space, which also collected a Silver at Dubai Lynx. Whilst in the Design section, Grey/Dubai has its outdoor campaign for Yellow Pages called ‘Colors of Life’.
Winners of the New York-based show’s coveted pencils will be revealed over the next few days.