Traditional media leads awards hopes in New York

The finalist nominations for this year’s New York Festivals Advertising Awards have been released, revealing the region’s ongoing love affair with traditional media. The UAE and Lebanon have accrued a healthy number of nominations in print, TV, outdoor and radio, but failed to make a dent in the digital and integrated categories.

The TBWA\RAAD network has the largest number of shortlisted works, with seven finalists from its Dubai office and one from the neighbouring office in Abu Dhabi.

Dial Park TBWA RAAD TBWA\RAAD’s nominated work is in the print and outdoor categories and covers work for Nissan, Persil, Dial Hand Sanitizer (shown), Pattex Wood Glue, Bayt.com and City of Hope. The Dubai office also achieved a radio nomination with work for Arabian Automobiles.

Dubai’s Team Y&R also has a strong showing in print and outdoor with its recent Clio award winning work for Harvey Nichols making the cut yet again. Awards hopes are also pinned on the agency’s other finalists, with work for the Eye Bank Association of India, Xerox and Landrover making the grade.

The region’s two nominations in the TV and cinema categories chime with the winning selection from this year’s Dubai Lynx. Leo Burnett Beirut’s ‘Stop the Suffering’ work for Pert Plus and Lowe MENA’s ‘Chewing Gum’ spot for MTV, were awarded gold at the regional awards show and have also made the cut in New York.

Other regional finalists cover a ‘Best Use of Posters’ nomination for Grey Worldwide Lebanon’s work for Pantene; Leo Burnett Dubai’s print and outdoor work for GMC and Fujifilm; print work by Percept Gulf for Firstnet TV; Impact Plus’s work for Dubai Healthcare City and a radio nomination for Impact BBDO Abu Dhabi for client Crowne Plaza.

The New York Festivals show is judged entirely online by a panel of 250 industry professionals from across the world. Nirmal Diwadkar, regional executive creative director, TBWA\RAAD and Bechara Mouzannar, regional executive creative director, Leo Burnett, were among them. Medalists will be announced in June.

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