June 25, 2009
Leo Burnett Beirut is the only regional agency to make the shortlists for the 2009 Film Lions in Cannes with its work for client Pert Plus.
The spot for the shampoo brand is called ‘Stop the suffering’ and features animated hair strands grieving after falling from a scalp and being washed down a plug hole. The work has already been recognised at Dubai Lynx this year where it picked up a gold.
The agency has already enjoyed success at this year’s Lions after scooping a PR gold for its ‘Khede Khasra’ campaign. The much garlanded work attempts to empower the region’s women by highlighting the Khasra punctuation mark which denotes femininity in the Arabic language.
The winners of the film Lions will be announced in a ceremony on Saturday night in Cannes.
June 25, 2009
According to findings revealed in Cannes yesterday by BBDO and Proximity Worldwide, the age-old battle of the sexes has shifted venue to cyberspace.
Despite the web being designed by men, for men, said the speaker, the internet has become a largely female domain, leading him to suggest it be renamed the worldwide women’s web.
Their comprehensive internet survey revealed that 63 percent of online purchases are made by women and the fastest growing demographic on Facebook is women over the age of 55. According to their findings, the nurturing of relationships is the single most motivating factor for the web’s female users.
Men on the other hand are inspired by point scoring and game playing, with 84 percent of online fantasy role-playing games participated in by men. Despite males being the majority in specific sectors like gaming, the broader web has stronger feminine appeal, with sites like blogher.com enjoying over 8 million female users worldwide.