Former UN secretary general Kofi Annan, and musician and campaigner Bob Geldof, launched the ‘Time for Climate Justice’ campaign in Cannes this morning on behalf of the Global Humanitarian Forum.
In a press conference ahead of their climate justice seminar at the Palais today, the pair unveiled the ‘tck tck tck’ device which is central to the campaign’s message. The work hopes to motivate people around the world to become climate allies by uploading their own personal ‘tck’.
The collective of videos will form a global petition in the form of a personalised ticking clock. The hope is to urge politicians to act decisively and with conviction at the UN Climate Change Conference in Copenhagen on 7th December this year.
Introducing the concept of climate justice, Kofi Annan said: “Climate justice has, at its heart, the principal that pollution has a price and the polluter must pay. It addresses the issue that the world’s poor are carrying the heaviest burden for a problem they have done least to create.”
Before beginning his part of the address, Bob Geldof passed on his condolences to the family of Michael Jackson who died yesterday, and spoke briefly of collaborating with the singer at the Live Aid event in 1985.
Though moving on to the topic of climate justice, he reverted to his firebrand self and spoke of the problem in explicit terms. ”What we’re talking about is the death of humanity,” he said, citing examples of mass human migration across Africa due to the rapid desertification of the landscape. “I like humans. They fascinate me more than anything else on the planet. We need 1 trillion dollars, now, to put in radical measures. Carbon emissions must be cut by 30 percent by 2020, and 80 percent by 2050, or we will witness humanity’s death in our children’s life times.”
The campaign was created by Havas Euro RSCG worldwide and has open source access to all its logos. Advertisers, creative agencies and other interested parties can download any of the graphics to use for free in any communications.