Alexei Orlov, Draftfcb’s regional president for Europe and the Middle East, has left the agency without a job to go to, reports the UK’s Brand Republic website.
Orlov had been in the position just 10 months and only recently conducted an interview with Campaign which is published in this week’s edition – dated July 19. In the piece Orlov states the agency’s intention to bring a renewed focus to their Dubai-based network, Horizon Draftfcb, and increase its regional presence.
Orlov was tasked to move Draftfcb forward and was in the process of intiating the regional roll out of improvements which the network had already implemented elsewhere.
Speaking of the various changes, Orlov said: “It’s taken some time to do and what I tried to do was stop my own personal panic to immediately shine in order to take a little time to understand what we had and what we did not have, and to fix that quietly – by talking clients, taking their view in a spirit of togetherness, and then working with our people on stuff that is meaningful and can stand the test of time.”
Draftfcb is part of the Interpublic Group. Its network spans 97 countries with more than 9,600 employees. Horizon is present in the Middle East and counts Asia Foods, Kraft and Beiersdorf among its clients.