Emirates has moved its $5.7 million UK advertising account out of incumbent Leagas Delaney and into VCCP’s London office without a pitch.
VCCP, which had an office in Abu Dhabi and works with clients such as Qatari Financial Centre, was asked to handle the business after its presentation to the airline as part of the $270 million global advertising account, which was put up for pitch in June.
Leagas Delaney, which has handled the UK account for five years, was not asked to defend the business and is not involved in the global review.
The UAE-based airline spent around $5.7 million on advertising in the UK last year, the bulk of which went on promoting its long-haul flights.
An Emirates spokesman admitted that the account had moved but said it had nothing to do with the global review.
He said: We can confirm that Leagas Delaney is being replaced by VCCP. This is entirely unconnected with the pitch for a global marcomms agency. It is purely a UK appointment by Emirates.”
This is the first time VCCP has worked for Emirates. However, the VCCP Group-owned brand promotion specialist Branded Moments of Truth worked on a project for the airline three years ago, and Bell Pottinger, which is part of the VCCP parent Chime Communications, handles the airline’s public relations.
Charles Vallance, one of VCCP’s founding partners, has an essay titled The Art of Unlearning in today’s new issue of Campaign.