Vodafone, the UK-based telecommunications giant, has appointed OMD to handle its iternational media planning and buying account, worth around
$1.3 billion.
The deal covers all global markets where Vodafone is a wholly-owned business and includes Egypt and Qatar regionally.
Vodafone is the largest mobile telecommunications network company in the world by turnover, with its current market value estimated at $122 billion.
It has operations in 25 countries and partner networks in a further 42 countries.