OMD win $1.3 billion Vodafone account

Vodafone, the UK-based telecommunications giant, has appointed OMD to handle its iternational media planning and buying account, worth around images$1.3 billion.

The deal covers all global markets where Vodafone is a wholly-owned business and includes Egypt and Qatar regionally.

Vodafone is the largest mobile telecommunications network company in the world by turnover, with its current market value estimated at $122 billion.

It has operations in 25 countries and partner networks in a further 42 countries.

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