JWT and Y&R win One Show pencils

May 16, 2010

JWT Dubai and Y&R Dubai have both won gold pencils at this year’s One Show awards in New York.

At the awards ceremony on Thursday evening, JWT walked away with a gold for its ‘Stressball’ campaign for the Friends of Cancer Patients, whilst also securing a bronze for the same campaign in the One Show Design awards.

Y&R Dubai was the only other winner from the region, clinching gold, silver and bronze pencils for its ‘Cause & Effect’ work for client Harvey Nichols (pictured).

Mary Warlick, CEO of The One Club, which organises the awards, said: “This year’s One Show winners truly reflect the global nature of today’s creativity. Advertising is now shared and viewed all around the world, and the work that was awarded showcased brilliant marketing solutions that transcended borders.”

Entries for this year’s awards were down by just under 8 per cent following the One Show’s tough stance of scam ads. It announced last September that agencies and individual members of creative teams would be banned for up to five years if found guilty of submitting scam work.


Trio of agencies shortlisted in cyber and design categories

June 23, 2009

Memac Ogilvy, JWT Dubai and Landor Associates are the only three agencies from the region to be shortlisted in the cyber and design categories at the Cannes festival.

Memac Ogilvy picks up its finalist place thanks to work for Panadol in the cyber category, while JWT Dubai’s campaign for Kit Kat earnt it a shortlist spot in the same category.

The only agency shortlisted in the design category is Landor Associates.

Below, the region’s shortlisted campaigns:

Cyber
Food and drinks – Crossword – Kit Kat – JWT Dubai
Healthcare & medical – Drill – Panadol – Memac Ogilvy Dubai

Design
Corporate identity schemes – large scale – Aswaaq Supermarkets brand identity – Landor Associates


Regional agencies make the One Show finalists

May 5, 2009

nicolafinettiThe finalist shortlists for this year’s One Show have been revealed, with four regional agencies making the cut in the acclaimed awards.

In the running for a gong in the Public Service Television – Single category, is Lowe Dubai’s ‘Chewing Gum’ spot for MTV. The work, which uses the analogy of sharing chewing gum to highlight the ease in which HIV can be transmitted, has already picked up a Gold at this year’s Dubai Lynx.

The sole representative in print is JWT Dubai’s campaign for fashion brand Nicola Finetti. The work is going head-to-head against 25 other entries from around the world in the Magazine – Colour Campaign category. The campaign has already scooped a Bronze Print Lion at last year’s awards in Cannes.

Memac Ogilvy Dubai’s work for GlaxoSmithKline/Panadol is representing the region digitally with a finalist in Interactive – Banners/Fixed Space, which also collected a Silver at Dubai Lynx. Whilst in the Design section, Grey/Dubai has its outdoor campaign for Yellow Pages called ‘Colors of Life’.

Winners of the New York-based show’s coveted pencils will be revealed over the next few days.


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