Ever wondered how to attract advertising spend during a recession? Well, the Arab Media Group’s got the answer – sign a deal worth 30 million dirhams with Dubai’s Road & Transport Authority (RTA).
The RTA has agreed to spend the 30 million on “all advertising, marketing and media services published and aired in the different mediums owned by AMG”. In return, the RTA will receive “preferential treatment and special rates on all ads and marketing campaigns”.
The aim is for the RTA to spread public awareness and decrease traffic accidents and offences. Only last week AMG, which publishes Emirates Business 24|7 and has a string of radio and TV stations, announced a significant number of redundancies.
Make of the deal what you will.