The region’s first grass-roots professional community will hold its inaugural get together this evening. Adwomen Middle East’s first gathering will be held at Dubai art gallery The Jam Jar from 8pm and promises to be an informal affair “with beanbags and pizza,” said its founder Preethi Mariappan of Dubai’s Ogilvy One. The group will hear two seminars from speakers within the industry as well as seeing showreels of fellow members’ work.
The group’s successful incarnation provides a positive note in a period when, more often than not, inter-agency dealings seem to be defined by ill will. That more than 70 female professionals have signed-up, with the only inducements being to share knowledge and meet their peers, bodes well for the industry’s future.
So are these the early days of a new age for the region’s media – one where openness and collaboration moves everyone forward – or does it represent a false dawn where others are unable or unwilling to follow suit?