BBH wades into scam ads storm

bbh-media-adAn interesting ad from BBH has appeared in the pages of Campaign’s sibling magazine in Asia, Media, proving that the scandal of scam ads plaguing this year’s Dubai Lynx certainly isn’t unique to the Middle East.

The full-page ad from BBH, an agency well-known for its tough anti-scam stance, poses the question: “What  would happen to our business if all the agencies in Asia stopped doing scam ads this year?”

It goes on to suggest a series of possible answers.:

“Would it handicap creativity, or refocus the best brains on paying brands? Could it dilute creative reputations, or simply make them more credible? Might clients even respect agencies more? Could they respect them less? Worst-case scenario: hundreds of thousands of dollars saved in award fees alone. What sort of agency wouldn’t cut those budgets before cutting staff? Surely questions worth asking – especially this year. Or maybe any.”

Just as the Lynx debate has been raging here, the publication of the ad has sparked an interesting debate, with Steve Elrick, executive creative director of BBH Asia, forced to defend his own reputation on the website of Campaign Brief Asia.

Fascinating reading for those of you who have been following the unpleasant aftermath of the Lynx awards.


4 Responses to BBH wades into scam ads storm

  1. anubis says:

    Great ad. Finally some one gets the idea of why we should all fight scams and has the balls to publish it. now lets see if they too get bashed for it. i hope not. the industry needs more people willing to break the stagnation.

  2. realdeal says:

    I am glad this is getting bigger and bigger. Years from now, FP7 might look back and say that all those scam ads weren’t in vain. At least they brought the issue to the forefront.

    The reason why people like me have always admired agencies like BBH, the good old Fallon, DDB, Chiat Day and many other great agencies, is because they have created such great work on real marketing problems. And I bet their cupboards will have more metals than most agencies to show for it.

    The true test of an advertising/communication brain is in how he or she solves real communication problems. How insightful planners crack open tough briefs, how crazy creatives come up with refreshing ideas and how confident account management make things happen. Truly exhilarating stuff.

    We just killed it all for a night of fame here and there. Sad.

  3. anubis says:

    The issue of scams has been there for some time now and has been gaining momentum like the snow ball effect which is now destroying everything in its path. this must end if the industry is to progress and by that I mean keeping a healthy debate about this issue and making sure that history does not repeat itself.

  4. Homer says:

    BBHs anti scam stance has nothing to do with Steve Elrick, its the vision of the 3 whose names is on the door. He just ‘executes’ the vision as he is told. Rightful kudos to John Hegarty though, a thorough gentleman who knows how this business should be conducted.

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