Horizon Draftfcb and production company VIP Films have pooled their resources to create a pan-Arab TV commercial for the ‘Bring Gaza Back’ campaign.
Both companies have given their time and resources for free to make the TVC, which will go live on MBC and Showtime tomorrow and will run for six weeks.
The ‘Bring Gaza Back’ campaign was launched by Young Arab Leaders (YAL) and the United Nations Relief and Works Agency earlier this year in order to raise money for the rehabilitation of traumatised children and the youth of Gaza following the recent conflict with Israel.
It is hoped that the commercial, which is complemented by print work, will drive awareness of the campaign and enable the rebuilding of schools and the long-term social and psychological rehabilitation of children in Gaza.
Eddy Azzam, managing director of Horizon Draftfcb, said: “The situation of Gaza’s children calls for collective action to help alleviate their sufferings. Our small contribution in this campaign is the least we could have done and we hope it will help raise region wide awareness of this issue that affects the lives of children in Palestine.”
The creative idea behind the TVC is based on the Arabic saying of ‘Education is enlightenment’.