Now that the dust created by the Lynx is finally beginning to settle, attention is turning to The One Show in New York.
The region has nine pieces of work shortlisted in the first cut, all of which come from the UAE. There are a total of just under 1,000 pieces of work from around the world shortlisted.
Y&R Dubai leads the way for the Middle East in the shortlist, with four pieces of work making the first cut for clients Xerox and the Eye Bank Association of India.
Also shortlisted are Grey Dubai for its ‘Colours of life’ for Yellow Pages; JWT Dubai for client Nicola Finetti; Leo Burnett Dubai’s ‘Leftovers’ for the United Nations World Food Programme; Lowe MENA’s ‘Chewing gum’ for MTV; and Memac Ogilvy’s ‘One breasted mannequin for client ‘Bare Essentials’.
Further work has been shortlisted in One Show Design. The Classic Partnership picks up three shortlists, while JWT Dubai has two and TBWA\Raad, Leo Burnett Dubai and Grey Dubai have one apiece.
Memac Ogilvy is the only agency shortlisted in the One Show Interactive. The final judging for The One Show takes place on 1 and 2 May.