Dubai creatives join forces for good of industry

A group of Dubai creatives have come together to establish a club designed to break down agency barriers and represent the community with a single voice.

The new ‘Creative Club’ had its inaugural meeting last night and included creative directors and executive creative directors from Y&R, FP7, Tonic, JWT, Lowe, TBWA\Raad and Brandcom.

lineveldtThe group, which has found a home courtesy of Sam Ahmed at Studio Central, will be meeting monthly. It will also be forming an executive committee and has elected Marc Lineveldt (pictured), executive creative director of FP7 Dubai, as the inaugural chairman.

The aim is for the forum to become a focal point for senior creatives, all of whom are being encouraged to join the club and help combine the opinions of Dubai’s creative community into a single voice.

The Creative Club follows on from the defunct Creative Directors Forum, which was formed in 2005 by many of the creative directors present last night, including Lineveldt, Vincent Raffray from Tonic, and Manoj Ammanath from Brandcom.

“This is very much what Marc and I wanted to do in the first place,” said Raffray. “What’s different is that in Studio Central we have a great place to meet and a real commitment. It’s a better environment and with all the issues that have been happening recently it’s a good time to get together for the benefit of the community. The goal is to give a voice to the region’s creatives and to raise creative standards.”

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11 Responses to Dubai creatives join forces for good of industry

  1. Good work – hope it works out and grows. Too often the barriers are difficult to break down – but even in this day and age the cake is big enough for everyone to have a slice and eat it. Together we’ll grown.

    We are doing something similar for the Events Industry – having set up the ISES (International Special Events Society) Middle East Chapter. It is part of http://www.isesuk.org and brings together event suppliers and organisers with the aim to educate, as well as share information and resource.

  2. Tom Roychoudhury says:

    Here’s hoping that Digital Creative Directors (not a very different species, except they paint by numbers) are invited.

  3. Hey thanks for the comment Tom, I look forward to my invite soon… Am wondering who from JWT didn’t want to tell me too 🙂

    Sounds like a great initiative, look forward to knowing more and getting involved.

    MRPG 🙂

  4. anubis says:

    if some of those people in the named agencies are directly responsible for spoof/ghost/copycat ads how can we expect anything good to come out of them? Improvement starts with “I”.

  5. Perhaps they would like some digital voices in the room? You know where to find me..

  6. Paragon gangster says:

    Anubis, You had a problem with one agency – thinking that you are taking revenge on them, you have spoilt the entire industry name. You better shut your mouth.

  7. anubis says:

    “Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. We ask ourselves, Who am I to be brilliant, gorgeous, talented, fabulous? Actually, who are you not to be? You are a child of God. Your playing small does not serve the world. There is nothing enlightened about shrinking so that other people won’t feel insecure around you. We are all meant to shine, as children do. We were born to make manifest the glory of God that is within us. It’s not just in some of us; it’s in everyone. And as we let our own light shine, we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence automatically liberates others”. Marianne Williamson

  8. Gilgamesh says:

    WTF!!! Listen Anusbis, are you really gonna keep shooting down everybody in this industry and every single initiative????

    I think we’ve all had enough of your talking down and your big principles when all you can do is attack, throw low blows and spit on the whole field.

    We all had a look at your work and nobody thinks it shows that much integrity…

    Maybe it’s time to step down from your high horse and get back to the drawing board. If you make efforts for a couple of years something nice can come out of it and speak for you better than your bitterness.

    Don’t you have an agency to run and better things to do than jump at everybody’s throat day in day out?

  9. Anwar says:

    All the best.

  10. dogboy76 says:

    Rock and roll! \m/

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