The finalist shortlists for this year’s One Show have been revealed, with four regional agencies making the cut in the acclaimed awards.
In the running for a gong in the Public Service Television – Single category, is Lowe Dubai’s ‘Chewing Gum’ spot for MTV. The work, which uses the analogy of sharing chewing gum to highlight the ease in which HIV can be transmitted, has already picked up a Gold at this year’s Dubai Lynx.
The sole representative in print is JWT Dubai’s campaign for fashion brand Nicola Finetti. The work is going head-to-head against 25 other entries from around the world in the Magazine – Colour Campaign category. The campaign has already scooped a Bronze Print Lion at last year’s awards in Cannes.
Memac Ogilvy Dubai’s work for GlaxoSmithKline/Panadol is representing the region digitally with a finalist in Interactive – Banners/Fixed Space, which also collected a Silver at Dubai Lynx. Whilst in the Design section, Grey/Dubai has its outdoor campaign for Yellow Pages called ‘Colors of Life’.
Winners of the New York-based show’s coveted pencils will be revealed over the next few days.