“We prefer not to comment on this at this time.” Is it us, or do brand managers and marketing managers in the region representing some of the world’s most noted advertisers, have anything to say on topics relevant to them, ever?
From time to time, subjects arise within the industry that have a direct impact on brands themselves. Whilst talking heads on the advertising side of the business are relatively simple to come by, willingly offering opinion and entering debate, more often than not, the client side prefers to keep ‘schtum’.
Having impressed their employers enough to become brand guardians, surely it follows that they are also trusted to express a point of view on appropriate topics to help move the industry forward?
There are notable exceptions; committee members of the Advertiser’s Business Group, we salute you. But the same few voices can’t possibly speak for the numerous brands in the region, particularly when comment specific to a sector is needed. So, please, tell us clients, why so shy?