June 27, 2009
Acclaimed director Spike Lee kick-started a young filmmaker’s career in Cannes yesterday by announcing him the winner of the MOFILM user-generated content initiative.
The competition led by MOFILM, a pioneer of crowd sourcing for entertainment and mobile, saw twelve global advertisers, including Nokia, Doritos, Kodak and Philips, hand over a real brief to consumers. The challenge was to produce a 30-second commercial for any of the various brands in 6 weeks.
Lee personally judged a shortlist of twelve films and whittled them down to a final three, before announcing 23 year-old Hiroki Ono of Japan the winner with his film for Nokia. All three finalists had been flown to the festival by the competition’s organisers.
Lee, famed for films such as Malcolm X, 25th Hour and Inside Man, has been the professor of film at New York University for the past twelve years and is a long-term advocate of raw film styles.
“Anything that gives young people a chance to show what young people can do, I support,” said Lee. “You don’t need to be employed by an agency to make commercials. Before creativity was a lockdown. I’m 52 and my generation went to film school just to get access to equipment. Now they can say, ‘I don’t need to go to film school’.”
Picking up a mobile phone on the table in front of him, Lee said: “We’re coming to a time very soon where we’ll go into a theatre and see a film shot entirely on a mobile phone. You have to make your own breaks. You can’t wait for some hand to come down and anoint you the next Tarantino, or whoever.”
June 25, 2009
Leo Burnett Beirut is the only regional agency to make the shortlists for the 2009 Film Lions in Cannes with its work for client Pert Plus.
The spot for the shampoo brand is called ‘Stop the suffering’ and features animated hair strands grieving after falling from a scalp and being washed down a plug hole. The work has already been recognised at Dubai Lynx this year where it picked up a gold.
The agency has already enjoyed success at this year’s Lions after scooping a PR gold for its ‘Khede Khasra’ campaign. The much garlanded work attempts to empower the region’s women by highlighting the Khasra punctuation mark which denotes femininity in the Arabic language.
The winners of the film Lions will be announced in a ceremony on Saturday night in Cannes.
June 25, 2009
According to findings revealed in Cannes yesterday by BBDO and Proximity Worldwide, the age-old battle of the sexes has shifted venue to cyberspace.
Despite the web being designed by men, for men, said the speaker, the internet has become a largely female domain, leading him to suggest it be renamed the worldwide women’s web.
Their comprehensive internet survey revealed that 63 percent of online purchases are made by women and the fastest growing demographic on Facebook is women over the age of 55. According to their findings, the nurturing of relationships is the single most motivating factor for the web’s female users.
Men on the other hand are inspired by point scoring and game playing, with 84 percent of online fantasy role-playing games participated in by men. Despite males being the majority in specific sectors like gaming, the broader web has stronger feminine appeal, with sites like blogher.com enjoying over 8 million female users worldwide.
June 24, 2009
The press, design and cyber Lions are about to conclude in Cannes and they have brought home four more chunks of metal for the region.
It was a double whammy for Y&R Dubai in the press Lions. The agency scooped a silver for its Landrover print campaign that offers menu tips to intrepid travellers, and a bronze for their Harvey Nichols ‘cause and effect’ work. The latter has enjoyed a successful awards season, having already pulled in a bronze and silver at this year’s Dubai Lynx awards.
TBWA\Raad Dubai has also got cause for celebration. It’s print campaign for Beiersdorf brand Hansaplast, which shows the plaster’s instant healing properties, took a bronze print Lion. The campaign achieved the same accolade at Dubai Lynx this year.
Meanwhile over in the design section Dubai’s Landor Associates scored a bronze Lion for their brand identity for Aswaaq Supermarkets. It was the only design agency in the region to make it onto the Cannes shortlist.
The region’s two shortlisted cyber entries didn’t convert to metal this time.