Four agencies make shortlist in Mobily pitch

Saudi mobile phone operator Mobily has shortlisted four agencies to pitch for its advertising business following the distribution of a request for proposal in April.

mobilyNine agencies were involved in the RFP stage, with FP7, Full Stop Advertising, Drive and incumbent Impact BBDO making the cut.

Mobily is holding a major review of its advertising account, although the Riyadh-based company denies it is taking place. Owned by multiple stakeholders, including the UAE’s Etisalat, in the first quarter of 2009 Mobily’s adspend was $14.8 million, according to the Pan Arab Research Centre.

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