Cannes Lions has released its statistics for entries into this year’s competition and has admitted a 19.9% drop overall in work submitted.
The 2009 competition still has 22,652 pieces of work from 86 countries competing for its trophies, and the fall comes on the back of what was a record breaking entry year in 2008.
The show said there were “naturally fewer entries across the categories” in reference to the economic pressures across all markets, though some attribute the shortfall to the festival’s controversial decision to raise its delegate registration and entry fees from 2,386.02 Euros in 2008 to 2,601.3 Euros for this year.
The competition received entries from across the MENA region, with the UAE leading the field with 324 submissions across the various categories. Work was also received from Lebanon, Kuwait, Oman, Tunisia, Morocco, Egypt and Saudi Arabia. Print based campaigns represented the majority of work entered for the region, though both Egypt and Saudi Arabia had film as their leading entry category.
The USA has the most submissions overall at 2,726 entries, followed by Germany at 2,131. Final award winners will revealed at the Cannes Lions International Advertising Festival which runs from 21 – 27 June.