TBWA\Raad Dubai has struck gold at the New York Festivals courtesy of its self-promotional work ‘2009 Holiday Card’.
The award is one of a handful won by the region, including a silver for Lowe MENA’s ‘chewing gum’ for MTV International’s Staying Alive 2008.
Also taking home gongs is Y&R Dubai, which was handed one silver for its ‘splatter’ campaign for Land Rover, and two bronzes – one for client Harvey Nichols and the other for Xerox.
Talking from Cannes, Reda Raad, group managing director of TBWA\Raad Middle East, said of the gold win: “We are delighted with the gold trophy. It’s a testament to the wonderful creative culture that we are building across the TBWA\Raad network.”
TBWA\Raad Saudi Arabia is also celebrating after scooping two bronzes for its ‘Miniature Magazine’ campaign for Masa Pest Control – the first ever wins for Saudi Arabia at the New York Festivals. A number of other agencies walked away with finalist certificates.
Grey Beirut has walked away with gold in the outdoor category for its ‘Split ends’ campaign for Pantene.