With all of advertising’s high rollers in town, one unemployed Brazilian creative identified that Cannes was the only place to be if he wanted to improve his chances of getting a job.
Copywriter Alex Garbini didn’t wait to be asked to attend and instead funded his own trip to the annual shindig. Waiting outside the Palais de Festival with his homemade sign: “special promotion. See my folio and get your green card” (the green card, it transpires, is Alex’s green business card), Alex was upbeat.
Aside from receiving positive reviews of his folio – strapped conveniently around his neck – he’d also been given praise for taking fate into his own hands to beat the recession.
It remains to be seen whether the creative’s gamble will convert into actual employment, but his ROI in terms of industry goodwill has exceeded expectations.