The press, design and cyber Lions are about to conclude in Cannes and they have brought home four more chunks of metal for the region.
It was a double whammy for Y&R Dubai in the press Lions. The agency scooped a silver for its Landrover print campaign that offers menu tips to intrepid travellers, and a bronze for their Harvey Nichols ‘cause and effect’ work. The latter has enjoyed a successful awards season, having already pulled in a bronze and silver at this year’s Dubai Lynx awards.
TBWA\Raad Dubai has also got cause for celebration. It’s print campaign for Beiersdorf brand Hansaplast, which shows the plaster’s instant healing properties, took a bronze print Lion. The campaign achieved the same accolade at Dubai Lynx this year.
Meanwhile over in the design section Dubai’s Landor Associates scored a bronze Lion for their brand identity for Aswaaq Supermarkets. It was the only design agency in the region to make it onto the Cannes shortlist.
The region’s two shortlisted cyber entries didn’t convert to metal this time.