Leo Burnett Beirut is the only regional agency to make the shortlists for the 2009 Film Lions in Cannes with its work for client Pert Plus.
The spot for the shampoo brand is called ‘Stop the suffering’ and features animated hair strands grieving after falling from a scalp and being washed down a plug hole. The work has already been recognised at Dubai Lynx this year where it picked up a gold.
The agency has already enjoyed success at this year’s Lions after scooping a PR gold for its ‘Khede Khasra’ campaign. The much garlanded work attempts to empower the region’s women by highlighting the Khasra punctuation mark which denotes femininity in the Arabic language.
The winners of the film Lions will be announced in a ceremony on Saturday night in Cannes.