As if winning the world’s premier political office wasn’t achievement enough, USA President Barack Obama has just added another accolade to his CV: winner of two Cannes Lions Grand Prixs in the Titanium and Integrated categories for the multi-platform media campaign that got him the job.
The jury for the categories, presided over by David Droga of New York’s Droga5, decided unanimously that there was no other close contender for the trophies. Speaking at a press conference prior to the awards ceremony, Droga defined the Titanium category as, “ideas that create a movement, bigger than just a disposable idea. Traditionally a public service campaign can’t win a grand prix. But Obama transcended that into becoming a brand that was created by the owner and the public. Our industry couldn’t ignore it. It’s inspiring, Obama sums up how our industry has changed.”
The jury were also keen to point out that the choice was a-political, citing the campaign’s breadth and depth as a truly integrated offering that made it the clear winner. “We didn’t vote for the man. It was a rational and unemotional decision. There will never be another political campaign that doesn’t use the tool the Obama campaign established.
Droga’s own agency also collected a titanium Lion, Droga’s third, for its component in the Obama presidential campaign. The film ‘the great schlep’ featuring comedian Sarah Silverman also collected a gold in the Direct Lions.