The regional offices of Impact BBDO, JWT, BWM and TBWA\Raad have been chosen to make final presentations after a total of 15 agencies were invited to submit their credentials in May.
The account will represent a significant win for the successful agency, as the ADTA seeks to strengthen and expand international awareness of Abu Dhabi as an attractive tourist destination and stop-off point for long-haul travellers.
ADTA had a three-year contract with Australia’s M&C Saatchi which expired several months ago. The agency helped establish the fundamental brand identity of the emirate but the authority is now seeking an ad agency with a local office to look after its day-to-day requirements.
M&C Saatchi has been ruled out of the current pitch for this reason. The agency previously hinted that it would consider establishing an office in the UAE if it held the account but the ADTA is believed to be looking for an account holder that can start work immediately.