Arguably the world’s largest group of fashion and beauty brands has handed its multi-million dollar consolidated Middle East media brief to OMD.
Paris-based luxury goods giant LVMH – whose brands include Louis Vuitton, Givenchy, Christian Dior and Donna Karan – has awarded the account to Dubai-based OMD Strategies, a dedicated unit created by OMD and its Paris-based strategic partner, Strategies International.
The news follows OMD’s winning of the planning and buying for LVMH-owned watchmaker Tag Heuer earlier this year.
Up to seven agencies, including Havas’ MPG, are believed to have been involved in the pitch of the consolidated account for the Middle East, with the final round having taken place in France.
LVMH (the acronym of Louis Vuitton Moet Hennessy) operates 60 brands in five different sectors, including fashion and leather, perfumes and cosmetics, and watches and jewellery.
More details in the latest edition of Campaign.