The introduction of High Definition TV in the Middle East is gathering pace. Less than a month after Showtime launched an HD service, Abu Dhabi Media Company has announced plans to put its own HD channel, Abu Dhabi HD, on air across the UAE in October.
The new channel promises English Premiership football (though this is not likely to be the case until the beginning of the 2010-11 season when ADMC’s broadcast rights kick into action), plus documentaries from National Geographic Abu Dhabi, drama and movies, all with the sharper detail and visual clarity that the HD platform offers.
Abu Dhabi HD will be accessible through E-Vision to viewers in the UAE with compatible HD television sets and set-top boxes, which are available from electronics retailers.
Mohamed Khalaf Al Mazrouei, chairman of ADMC, said: “Abu Dhabi Media Company is proud to play a role in contributing to the growth of Abu Dhabi as a regional and international media hub. With ADMC boasting 40 years of successful broadcast history, and HD being lauded as the biggest breakthrough in broadcasting since colour television, it seemed natural for ADMC to make High Definition television accessible to its viewers in the UAE.
“The launch of Abu Dhabi HD is a significant milestone for ADMC,” added Edward Borgerding, CEO of ADMC. “HD is the future of television, both broadcast and Internet Protocol TV (IPTV), and it is essential that ADMC offers its viewers the opportunity to experience the latest most modern advances in television quality.”
Karim Sarkis, ADMC’s executive director of broadcast, said: “HD TV has rapidly gained international popularity and we are delighted to be able to bring this experience into the homes of viewers in the UAE. Abu Dhabi HD will be available through E-Vision, and will deliver rich, outstanding content to viewers equipped with easy-to-install HD TVs and set-top boxes. The Personal Video Recorder (PVR) function, will allow viewers to pause, rewind and record while watching the latest films, dramas, documentaries from National Geographic Abu Dhabi or sporting action from the English Premier League.”