Cadbury joins push towards user-generated content

September 1, 2009

British confectionary firm Cadbury has joined the march towards user-generated content in their latest ad campaign, which launches a new chocolate bar called WispaGold.

Chocolate fans will be able to create messages which could have a chance of being displayed on a billboard in a location of their choice in the UK and Ireland. The work was created for Cadbury by Fallon, who also produced the multi-award winning ‘Gorilla’ spot on their behalf.

An email has already been sent out to the public permitting them a preview of the site

Logged messages will be considered for inclusion once the site goes live on 7th September, to coincide with the availability of the chocolate bar in stores.