Recessionary down-sizing is a phenomenon the whole region’s agencies have had to face. But Memac Ogilvy Dubai have taken their reductionist efforts above and beyond the call of duty.
A new range of business cards designed in-house at the agency, have turned the downturn into a positive by becoming a physical example of the agency’s recession-managing know how.
The significantly under-sized cards use 78 per cent less paper than previously and have been sent to current and potential clients to highlight the agency’s drive to cut costs without compromising on output.
The cards are also direct users to a website ogilvyonrecession.com which gives business managing strategies in a tough economic climate.