Coming soon: ‘live action’ version of Google Earth

The beginnings of a new ‘as live’ version of Google Earth is in its formative stages, thanks to efforts being made by a US university.

Academics at Georgia Institute of Technology are in the process of augmenting the mapping service with dynamic information, which will show realistic ‘live’ action to users zooming into areas such as sports stadiums, shopping streets, theme parks and motorways.

The technology could present a host of new marketing opportunities to brands and businesses looking to promote their services in life-like online scenarios.

The university has posted a YouTube video highlighting their progress so far.

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