Mindshare’s EMEA chief exec moves on

Nick Waters, chief executive, Mindshare EMEA, is to leave the WPP agency network he helped create in 1998 to become chief executive of Aegis Media Asia-Pacific. Nick Waters

Waters is to take over from Patrick Ståhle, currently chief executive of Aegis Media Asia-Pacific, who is to retire from the industry to pursue a non-executive career. Aegis said that both Ståhle’s departure and Waters’ arrival “will take effect at the same time in the second quarter in 2010”.

Waters’ departure comes amid an estimated $1bn global media review being held by Unilever for which Mindshare is one of the major incumbent media agencies.

As reported in the current print edition of Campaign, Mindshare is also subject to a review of its regional business with Coca-Cola, an account it has held for six years.

Commenting on the decision to review, Antoine Tayyar, Coca-Cola Middle East’s public affairs and communications manager, said: “Our business is continually evolving and as a matter of routine, we are assessing the fit between our business and what our partners can provide to the company. This supports our belief to continually look at more effective and efficient ways to manage our business. We also want to ensure that we are working with the best media agency resource in the market.”

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