Dubai’s worst kept publishing secret finally confirmed

September 24, 2009

The UAE’s ITP Consumer Publishing and US-based Hearst Magazines International have finally confirmed that they are to launch a Middle East edition up market men’s mag Esquire.

esquireAs first reported in Campaign on 9 August, the magazine will be published monthly from November and will have a print run of 15,000. It will be published by ITP under license from Hearst and will be the 18th international version of the magazine.

Jeremy Lawrence, formerly editor of the Dubai edition of Time Out, has been appointed editor-in-chief of Esquire Middle East.

Duncan Edwards, president and CEO, Hearst Magazines International, said the title would be distributed in the UAE, Kuwait, Oman, Bahrain, Qatar, Saudi Arabia and Jordan.

“Esquire has long been known for its outstanding writing, photography and lifestyle content targeting young, affluent men,” said Edwards. “We have found that the magazine translates exceptionally well with men all over the world and we’re confident that Esquire will be successful in the Middle East market, as it has been with its other international editions.”


Twitter should charge for usage of service says investor

September 24, 2009

Twitter should charge for the use of its service via mobile phones if it is to convert its huge popularity into cash, one of its venture capital investors said to the UK’s Brand Republic today.

The suggestion comes as momentum builds behind Twitter’s plans to devise a business model that can generate money from its large number of users. Earlier this month, Twitter altered its terms and conditions to allow it to implement targeted advertising across the site.

Joi Ito, a Twitter investor who has previously invested in Flickr and, said: “When Twitter grows, SMS usage goes up. Sites are now able to promote across friends’ [Twitter] networks, traffic to certain kinds of sites increases. There’s a lot of things Twitter enables. And as a normal internet company would do, we’d look at who’s benefiting the most in this value chain, and where is there the least friction [for Twitter] to get paid.”

Ito said he was not speaking on Twitter’s behalf, but added that he believes “mobile will be an important part of the [Twitter] strategy.”

Separately, a new Twitter-based hotel booking engine has launched as brands attempt to figure out a way to capitalise on the Twitter phenomenon.

Inoqo claims to provide a solution for recession-hit hoteliers and travellers who need a hotel room at very short notice. The service opened to hotels this week in the USA, France, Portugal, England, Scotland, Ireland and South Africa.

Twitter users can book a room by following one of Inoqo’s “CityStream” Twitter feeds to watch the last-minute deals as they roll in. Once a user has identified a deal, they place an order via Inoqo’s own booking system. The company is privately funded, and has plans for an affiliate program that will allow bloggers and website owners to embed widgets on their sites.

Adwomen ME to hold ‘Behind the Brand’ conference

September 24, 2009

Adwomen Middle East, the first ever women’s marketing and advertising platform in the region, is holding its first conference under the banner ‘Behind the Brand.’    btb-logo

The conference by the not-for-profit organisation, aims to create dialogue around the importance of driving and growing brands in the region, as well as providing quality networking opportunities for women brand builders and stakeholders from advertising & marketing.

The event will be held on October 7  at the American University in Dubai and will see a host of speakers explore regional brand building from the ground up, discussing opportunities and risks, to expectations and the future for homegrown brands.

Attendance to the event is by invitation only. Those wishing to request an invite  can do so at the AdWomen Middle East website.