The UAE’s ITP Consumer Publishing and US-based Hearst Magazines International have finally confirmed that they are to launch a Middle East edition up market men’s mag Esquire.
As first reported in Campaign on 9 August, the magazine will be published monthly from November and will have a print run of 15,000. It will be published by ITP under license from Hearst and will be the 18th international version of the magazine.
Jeremy Lawrence, formerly editor of the Dubai edition of Time Out, has been appointed editor-in-chief of Esquire Middle East.
Duncan Edwards, president and CEO, Hearst Magazines International, said the title would be distributed in the UAE, Kuwait, Oman, Bahrain, Qatar, Saudi Arabia and Jordan.
“Esquire has long been known for its outstanding writing, photography and lifestyle content targeting young, affluent men,” said Edwards. “We have found that the magazine translates exceptionally well with men all over the world and we’re confident that Esquire will be successful in the Middle East market, as it has been with its other international editions.”