FP7 has retained the creative advertising business for McDonald’s following a review of the fast food giant’s account in the Middle East.
FP7’s Dubai office had pitched against Leo Burnett and one other agency during the review, which culminated in a two-way shoot-out between FP7 and Leo Burnett.
FP7 has held the McDonald’s account for 16 years, ever since the brand launched in the region, and the retention of the business is being hailed as a “reconfirmation of the continuing faith” that McDonald’s has had in the agency’s capabilities.
Fadi Salameh, president and CEO of the Middle East Communication Networks, the parent group under which FP7 falls, said: “ We are very happy and grateful to the Partners at McDonald’s Middle East for this reconfirmation of their trust in us. This is a re-affirmation of our commitment to this fantastic global brand in our region and we will continue to build on our long relationship, and work hard towards being their partners in their business and marketing efforts in the region.”