Emirates’ SVP of advertising resigns position

Emirates Airline’s senior vice president of advertising has left the company in the midst of the carrier’s global advertising review.

Steve Wheeler, who joined Emirates in 1995 and had been in his latest position since 2006, had been heavily involved in the review of Emirates’ $260 million advertising business, which kicked off on 31 May.

In a statement, an Emirates spokesperson said: “We can confirm Steve Wheeler recently resigned his position within the company.”

It is understood that the resignation is part of a restructuring of Emirates Group’s corporate communications department.

Key holding groups Publicis, Omnicom, WPP, Interpublic and Chime Communications were invited to pitch for the airline’s integrated advertising account, but Interpublic are already out of the running.

Emirates currently uses various agencies around the world on a market-by-market basis and it is looking to consolidate its advertising into one network. The winning agency will take responsibility for advertising across more than 80 global markets.

It is unknown when the winning agency will officially land the account.


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