Visual content producers arabianEye have launched a fun initiative to provoke dialogue within the region’s ad agency creative departments.
The project, called ‘Straight Shooters’, canvassed the opinion of 10 high-profile creative directors, filming their replies to a number of burning industry questions, while allocating only 30 seconds to answer.
Figures including Tonic’s Vincent Raffray, Y&R’s Shahir Zag and Saatchi & Saatchi’s Marc Lineveldt, do their best to come up with the goods.
The resulting series of short videos showing their responses will be aired on arabianEye’s website over the next 3 months, with a different topic tackled every week.
This week’s edition covers the thorny issue of scams, with the question: “Why have we seen so many ’scam’ ads in the past UAE advertising awards?”
Celia Peterson, managing director, arabianEye, said: “We wanted to do something different to set the tone for our new blog and show that arabianEye is more than just about pictures. ‘Straight Shooters’ is meant to build a sense of community amongst Dubai’s creative agencies by highlight issues that affect the advertising industry and those who work with visual media. It’s a fun way to bring people together, open a debate, and address these challenges.”