Impact’s COO Pierre Azzam departs to seek new path

Pierre Azzam, Impact BBDO Group Lower Gulf COO, has decided  to “seek a new path and explore fresh opportunities”, bringing to a close his 26 years with the group, according to a statement from the agency.

During his tenure, Azzam was instrumental in the expansion of the network, overseeing the setting up of its Abu Dhabi and Qatar operations.

Azzam commented: “Leaving a group in which I have invested more than half of my life is never easy, with all the emotions and history. I shall take a long-overdue break while exploring new opportunties for the second stage of my professional life.”

In a statement Alan Khouri, Impact’s group chairman and CEO, said: ” We are genuinely sad to see Pierre leave the company, but I have to respect his decison. Pierre has been exemplary in contributing to our growth and development. I shall miss him both as a professional associate and as a friend.”

It is the second time in as many weeks that Impact BBDO has made headlines.

As reported in the current print issue of Campaign, BBDO Worldwide is believed to have taken majority ownership of Impact BBDO after Alain Khouri ‘ceded’ a portion of his shares to the Omnicom Group company.

The agency declined to discuss details of the deal as it was between a private individual and a public listed company, admitting only that Khouri retained a ‘substantial’ amount of shares and his responsibilities as chairman and CEO.

Impact was formed by Khouri in Lebanon in 1971 and in 1979 became the first regional agency to partner with a global agency network.

Group president Dani Richa will work with Azzam and the exisiting management to ensure a smooth transition of his duties over the coming months.


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