JWT Beirut has scooped this year’s media Grand Cristal thanks to its integrated campaign for the opening of Le Mall.
The agency walked away with the top prize as well as two other Cristals. The night’s other big winners in the media category were OMD, which topped the media rankings, and Starcom. Starcom won five crystals, including trophies for its work for Galaxy, Aveo 5 and Emirates. OMD also won five Cristals, including those for clients Visa and Mobily and a special jury award.
It was a clean sweep for JWT in the promo and direct category, with JWT Dubai landing three Cristals, including the Grand Cristal for its ‘Stress balls’ work. JWT Cairo also walked away a winner thanks to its work for Vodafone.
There was no Grand Cristal awarded in the cyber category, although Leo Burnett Beirut was awarded for its work for Exotica, and JWT Beirut picked up a Cristal for Le Mall.