Saudi Telecom has been named this year’s Dubai Lynx Advertiser of the Year.
The recipient of two gold media awards at last year’s Lynx for its ‘New Day New Dawn’ re-branding campaign, Saudi Telecom (STC) becomes only the second winner of the award after Melody was named the inaugural winner in 2009.
“To be named as Advertiser of the Year is both an honour and a responsibility that we welcome,” said Mohammed Al Faraj, general manager corporate communications at STC. “This prestigious award is further proof that STC is not only a telecom company, but also a leader in creativity and uses media creatively. Our goal is to showcase the power of STC as a home-grown brand and to engage our customers on a personal level through passion pillars that matter and which are a part of their lives.”
The Dubai Lynx Advertiser of the Year award is presented to advertisers in the MENA region who have distinguished themselves for inspiring innovative marketing of their products and who embrace and encourage the creative work produced by their agencies.
STC’s gold-winning ‘New Day New Dawn’ re-branding campaign was the work of Starcom.