Global media agency Maxus has launched a new strategic affiliation with BPG Media that gives the GroupM agency its first presence in the Middle East and North Africa.
The new alliance, called BPG Maxus, will offer media services including strategic planning, implementation and buying, analytics, and digital communications throughout the Middle East and North Africa regions.
BPG Media is the media planning and buying arm of the Dubia headquartered BPG Group. Maxus is one of four global media agency networks within GroupM. Its three sister agencies are Mediaedge:cia, MediaCom and Mindshare, all of which are already present in the region. Both Maxus and BPG Group are part of WPP.
“The Middle East and North Africa are critically important regions for many of our clients, and we need a strong presence there” said Kelly Clark, Maxus Worldwide CEO. “This partnership allows us to tap into the considerable demand for more creative and accountable media communications in the Middle East and North Africa.”
Avi Bhojani, group chief executive officer of BPG Group, said: “In the light of tough market conditions, BPG Group made a paradigm shift in the way we engage clients. Our affiliation with Maxus will further enhance our integrated marketing communications model.”