Memac Ogilvy, JWT and Starcom shine at Lynx

March 17, 2010

Memac Ogilvy, Starcom and JWT were the big winners at this year’s Dubai Lynx awards, which took place at The Palladium last night.

Memac Ogilvy Dubai was named agency of the year after winning a host of golds and a grand prix in the interactive, direct and media categories, while JWT was named network of the year. Starcom retained its media agency of the year title, bagging the media grand prix for its ‘Confessions of Corporate Spies’work for Chevrolet.

Leo Burnett Cairo landed top honours in both the TV/cinema and craft/TV categories, walking away with a grand prix in the two categories for its Melody Aflam ‘Arabic Films – The Mother of all Foreign Films’ campaign, while the print grand prix was awarded to Elephant Cairo for Sima Food Industries’ Lika Gum campaign ‘Out of this World’.

The Dubai Metro ‘Abandoned Cars’ campaign by Saatchi & Saatchi Dubai won this year’s outdoor grand prix; the direct and sales promotion grand prix was awarded to Memac Ogilvy Dubai for the entry ‘Dustvertising’ for BP Visco Engine Oil; while this year’s interactive grand prix went to Memac Ogilvy Label Tunisia for SFTP’s ‘Boga Cidre’ ad. The integrated grand prix went to Elephant, Cairo for ‘89 Fans from 89’ for Coca-Cola. There was no grand prix awarded in radio.

Nine integrated entries shortlisted

March 17, 2010

Only nine campaigns have been shortlisted in the integrated category at this year’s Dubai Lynx.

Of those nine, the Leo Burnett network sits top with four thanks to its work for Emirates, du, General Motors and Exotica.

Second is JWT Beirut for its Le Mall and Save Christmas campaigns, while TBWA\Raad, Elephant Cairo and Memac Ogilvy have one shortlist apiece.

The integrated category received 39 entries this year, up 20 per cent on 2009. The winners of all the categories will be revealed tonight at the Dubai Lynx awards ceremony.

For the full integrated shortlist, see below.


Where are the results, asks media juror

March 16, 2010

Agencies’ inability to provide proper results for media campaigns has led to some work being marked down during the judging process at this year’s Dubai Lynx.

Kate Cox, head of creative communications at MPG and a juror on the media jury, said the region needs to work on proving the effectiveness of campaigns.

Speaking following the completion of judging in the media category, she said: “Some amazing ideas were judged down simply because they just did not have the effectiveness results. It’s sort of a tricky balance to make between the clients not investing in research to prove it, and getting results from other areas.”

However, she added that some categories had entries that should be internationally awarded. “There were some campaigns that Cannes would be proud of – innovative campaigns that were smart and inventive and had comparable creative ideas that I would be proud of in Europe if I could’ve executed them.”

This year saw a 10 per cent increase in the number of entries in the media category, with 230 in total – 70 of which were shortlisted yesterday.

Leo Burnett shines in TV/cinema shortlists

March 16, 2010

Leo Burnett has put in a strong performance in the TV/cinema and craft/TV shortlists, which have just been released by the Dubai Lynx.

A total of 95 pieces of work have been shortlisted in the TV/cinema, craft/TV, interactive and radio categories, with the Leo Burnett network living up to its reputation as a strong contender in the TV/cinema category. The network has 11 shortlisted entries and a further nine in the craft/TV category. Work from the Cairo, Beirut and Dubai offices are shortlisted, with Leo Burnett Cairo’s hotly tipped work for Melody Aflam leading the way.

Also shortlisted 11 times in the TV/cinema category is Elephant Cairo, which also received three shortlists in print yesterday and is run by former FP7 Cairo creative director Ali Ali.

Memac Ogilvy has the most shortlisted entries in the interactive category, picking up eight, while TBWA\Raad is second with six. There are only 13 pieces of work shortlisted in radio, with TBWA\Raad and The Tribe picking up the most.

The winners will be announced at the Dubai Lynx awards tomorrow evening.

For the full shortlists, see below.





Countdown to the 2010 Dubai Lynx begins

March 9, 2010

This year’s Dubai Lynx International Advertising Festival kicks off in 5 days time with the largest offering yet from the 3-day shebang.

Things get rolling on Sunday 14th at the Cannes Lions organised event with a screening for delegates of the acclaimed documentary Art & Copy, hosted by The National newspaper.

The documentary, which has been doing the film festival circuit in 2009,  takes a look behind the scenes at the social and cultural impact of the modern ad industry, revealing the work and influence of some of the most important advertising creatives of all time.

The 15th and 16th see the festival’s seminar programme swing into action, with presenters tackling a spectrum of issues affecting the regional and global industry.

Speakers include Chuck Porter, co-chairman, Crispin Porter + Bogusky; Mark Tutssel, CCO of Leo Burnett Worldwide; Prasoon Joshi, executive chairman and regional executive creative director, McCann Worldgroup India; David Nobay, creative chairman, Droga5 Australia and John Hunt, worldwide creative director, TBWA\ Worldwide.

Before culminating on the evening of Wednesday 17th with the Dubai Lynx awards presentation and dinner, the festival has also added two more evening social events to the delegates’ calendar.

The first is a media networking event on Monday hosted at festival venue, The Palladium, by Guardian News, while Tuesday sees the UAE’s Creative Club host their inaugural party at the Media One hotel in Dubai Media City.

Ramzi Raad named Dubai Lynx advertising person of the year

January 20, 2010

TBWA\Raad’s chairman and CEO, Ramzi Raad, has been named this year’s Dubai Lynx Advertising Person of the Year.

Only the third person to receive the accolade, Raad will be handed the award during the Dubai Lynx Awards Ceremony on 17 March at The Palladium in Dubai.

The Advertising Person of the Year award, which was previously won by Joseph Ghossoub, president and CEO of MENACOM, and Tanvir Kanji, head of Inca Tanvir, honours someone who by their efforts, energy and dedication, has lifted the presence and profile of the region within the international advertising, marketing and communications community.

Terry Savage, chairman of Cannes Lions, who, with Motivate Publishing are joint organisers of the festival, said: “Ramzi has been, and continues to be, an instrumental figure in the development and growth of the advertising and communications industry throughout the Middle East and North Africa. We are delighted to pay tribute to his dedication and success.”

Raad, who founded TBWA\Raad in 1999 and has been in the industry for 40 years, said: “I am extremely humbled and flattered to be acknowledged by the Middle East ad industry with this award, which I consider only partly personal, as most of the credit goes to my TBWA colleagues who have earned this honour along with me. I am so pleased that this comes to me on the 10th Anniversary of TBWA\RAAD, confirming that we have fulfilled the TBWA mantra to ‘Change the Rules of Arab advertising’ something I had promised to do, and we have done it in record time.”

The 3rd Dubai International Advertising Festival and accompanying Dubai Lynx takes place from 14-17 March.

Global big hitters chair Dubai Lynx 2010 juries

January 5, 2010

The 2010 Dubai Lynx has announced the chairs of its juries for this year’s awards show.

Amir Kassaei, chief creative officer, DDB Group Germany, will head the TV/Cinema, Print, Outdoor and Radio jury.

Iranian-born Kassaei is one of the world’s most decorated creatives, having amassed over 1600 national and international awards. According to The Big Won report, he is among the three best chief creative officers in the world.

David Nobay, creative chairman of Droga5, Australia, takes on the chair of the Direct & Sales Promotion and Interactive juries.

Nobay is ranked in Archive magazine’s Top Ten most published copywriters of the last millenium, as well as being named Australia’s most awarded creative director in 2008.

Barry Cupples, CEO, Omnicom Media Group Asia Pacific, will head the Media jury.

With over two decades of experience, Cupples now oversees media operations in 26 offices, spanning 13 countries. Under his leadership in 2008, OMD Asia Pacific was named Media magazine’s Media Agency of the Year for the fourth time.

To submit awards entries or register for Dubai International Advertising Festival, go to

Scammers to be banned from One Show for five years

September 6, 2009

The One Show has said it will ban agencies for five years if found guilty of creating fake ads following yet another awards scam controversy.

DDB Brazil’s ‘Tsunami’ ad for the World Wildlife Fund, which was ousted as a scam and condemned as “offensive and tasteless” by the WWF, has caused an outcry in the US and forced the WWF to issue an apology.
The print advert showed dozens of planes heading for New York landmarks, with the copy: “The tsunami killed 100 times more people than 9/11. The planet is brutally powerful. Respect it. Preserve it.”

Critics rushed to condemn the ad – which won a merit at this year’s One Show – as trivialising 9/11 and causing offence to victims’ families.

The outcry is reminiscent of FP7 Doha’s ‘Jesus’ ad for Samsung, which caused a religious fall-out in Lebanon and was ousted as a scam earlier this year after the Dubai Lynx. Samsung was also forced to issue a statement saying: “The company did not commission, develop or approve the publishing of the religiously insensitive advertisements.”

The One Show statement says: “In the light of the recent events surrounding the “Tsunami Ad” created by DDB Brazil for WWF, the One Club announces today that we will implement what we believe to be the most stringent and thorough “fake ads” policy in our industry.

The One Club defines “fake ads” as: ads created for nonexistent clients or made and run without a client’s approval, or ads created expressly for award shows that are run once to meet the requirements of a tear sheet.

For 2010 and onwards, the One Show will be adopting the following new rules and penalties.

1. An agency or regional office of an agency network that enters an ad made for nonexistent clients, or made and run without a client’s approval, will be banned from entering the One Show for 5 years.

2. The entire team credited on the “fake” entries will be banned from entering the One Show for 5 years.

3. An agency or regional office of an agency network that enters an ad that has run once, on late night TV, or has only run because the agency produced a single ad and paid to run it themselves*, will be banned from entering The One Show for 3 years.

* The One Club reserves the right to review ‘late-night, ran-once’ and launch versions, at The One Club’s discretion. If it is determined that the ad was created expressly for award show entry, the penalty will hold.”

Dubai Lynx reveals new rules for 2010

May 27, 2009

Dubai Lynx has released new tightened entry criteria for its show following the scam scandal that saw all FP7 Doha’s Lynx awards rescinded after this year’s competition.

The new rules state that in 2010 the full physical address of each client will be required on entry forms, and further still: “All completed entries will trigger an automated email to the client, asking them to confirm by return email that they are the brand owner, and that they give consent for the entry/campaign to be entered. If, after repeated attempts to contact the client, this cannot be ascertained, the entry will not be presented to the jury.”

Changes will also demand clarification on the media used for campaigns. “In future, there will be a requirement for the names of the publication/channel or media that was used, the country it was run in, and the number of insertions or airings.” This will have particular relevance for its Outdoor category, which in future splits submissions into Outdoor, Ambient and Poster.

More fundamentally, to prevent agencies from doubling-up entries to accrue points for Agency of the Year, the points system has been re-assessed. “Print entries that are also submitted into Poster (without revision of the creative) will only be eligible for the higher awarded marks in relation to Agency Of The Year. For instance, if a piece wins gold in Press and silver in Poster, the agency will carry only the 7 points for the Gold when Agency Of The Year is calculated, rather than 12 (7 for the Gold and 5 for Silver) as previously.”

Full details of these and other changes can be obtained from Dubai Lynx.

Traditional media leads awards hopes in New York

May 24, 2009

The finalist nominations for this year’s New York Festivals Advertising Awards have been released, revealing the region’s ongoing love affair with traditional media. The UAE and Lebanon have accrued a healthy number of nominations in print, TV, outdoor and radio, but failed to make a dent in the digital and integrated categories.

The TBWA\RAAD network has the largest number of shortlisted works, with seven finalists from its Dubai office and one from the neighbouring office in Abu Dhabi.

Dial Park TBWA RAAD TBWA\RAAD’s nominated work is in the print and outdoor categories and covers work for Nissan, Persil, Dial Hand Sanitizer (shown), Pattex Wood Glue, and City of Hope. The Dubai office also achieved a radio nomination with work for Arabian Automobiles.

Dubai’s Team Y&R also has a strong showing in print and outdoor with its recent Clio award winning work for Harvey Nichols making the cut yet again. Awards hopes are also pinned on the agency’s other finalists, with work for the Eye Bank Association of India, Xerox and Landrover making the grade.

The region’s two nominations in the TV and cinema categories chime with the winning selection from this year’s Dubai Lynx. Leo Burnett Beirut’s ‘Stop the Suffering’ work for Pert Plus and Lowe MENA’s ‘Chewing Gum’ spot for MTV, were awarded gold at the regional awards show and have also made the cut in New York.

Other regional finalists cover a ‘Best Use of Posters’ nomination for Grey Worldwide Lebanon’s work for Pantene; Leo Burnett Dubai’s print and outdoor work for GMC and Fujifilm; print work by Percept Gulf for Firstnet TV; Impact Plus’s work for Dubai Healthcare City and a radio nomination for Impact BBDO Abu Dhabi for client Crowne Plaza.

The New York Festivals show is judged entirely online by a panel of 250 industry professionals from across the world. Nirmal Diwadkar, regional executive creative director, TBWA\RAAD and Bechara Mouzannar, regional executive creative director, Leo Burnett, were among them. Medalists will be announced in June.