Memac Ogilvy, Starcom and JWT were the big winners at this year’s Dubai Lynx awards, which took place at The Palladium last night.
Memac Ogilvy Dubai was named agency of the year after winning a host of golds and a grand prix in the interactive, direct and media categories, while JWT was named network of the year. Starcom retained its media agency of the year title, bagging the media grand prix for its ‘Confessions of Corporate Spies’work for Chevrolet.
Leo Burnett Cairo landed top honours in both the TV/cinema and craft/TV categories, walking away with a grand prix in the two categories for its Melody Aflam ‘Arabic Films – The Mother of all Foreign Films’ campaign, while the print grand prix was awarded to Elephant Cairo for Sima Food Industries’ Lika Gum campaign ‘Out of this World’.
The Dubai Metro ‘Abandoned Cars’ campaign by Saatchi & Saatchi Dubai won this year’s outdoor grand prix; the direct and sales promotion grand prix was awarded to Memac Ogilvy Dubai for the entry ‘Dustvertising’ for BP Visco Engine Oil; while this year’s interactive grand prix went to Memac Ogilvy Label Tunisia for SFTP’s ‘Boga Cidre’ ad. The integrated grand prix went to Elephant, Cairo for ‘89 Fans from 89’ for Coca-Cola. There was no grand prix awarded in radio.