May 30, 2010
The region’s advertising agencies have only managed to land one silver and one bronze at this year’s Clio Awards in New York.
The silver went to Leo Burnett Cairo in the print category for its Egyptian ‘burger’, ‘hotdog’ and ‘pizza’ campaign for Heinz, while Y&R Dubai grabbed a bronze for its ‘Wolves’ work for Harvey Nichols (pictured).
The lack of any golds will be disappointing for Leo Burnett Cairo, which had seen its ‘The Mother of All Foreign Films’ campaign for Melody Aflam shortlisted.
This year’s agency of the year was AlmapBBDO, São Paulo, while the advertiser of the year was Nike and network of the year BBDO Worldwide.
May 24, 2010
When Jean-Remy von Matt, founder of respected German ad agency Jung von Matt, discovered that one of his TV commercials had been comprehensively ripped off by a Lebanese agency, he reacted with typical German composure.
Instead of fuming at the fact that Jung von Matt/Limmat’s TVC for Migros chicken in Switzerland had been copied frame-for-frame by a Beirut-based agency called Publimatt, he launched an online competition offering a free weekend in Lebanon or Switzerland.
Publimatt’s ad for Hawa chicken in Lebanon was busted as a piece of plagiarism by French copycat hunter Joe La Pompe at the end of last month, but Jung von Matt only found out later. The Hawa ad is virtually identical to its Migros counterpart, right down to the music – Migros, The Chicken Song – which was composed by Massive Amsterdam especially for the Migros spot.
“Instead of being offended, we used this ‘coincidence’ to publish a little contest, where people had to vote whether the Lebanese chicken or our Swiss chicken was first,” said von Matt. The competition website said: “Which chicken hatched first? And which one is the copy-chicken?”
“I have to admit that in 36 years of working in advertising, I’ve never experienced a crazy thing like this,” said von Matt.
May 18, 2010
A viral video featuring a speech made up of 30 advertising slogans is hoping to seduce young people to join the region’s advertising industry.
Created for Portfolio Night 8, which is taking place on 20 May at venues across the region, the spot was shot, edited and delivered by production company Muddville in three days.
Portfolio Night is the largest simultaneous advertising portfolio review in the world. Featuring a portfolio review process in a ‘speed-dating’ setting, the event helps students and aspiring young creatives break into the ad industry and involves the top creative directors in each participating city.
In Dubai, the event is being held by Memac Ogilvy at the Ritz Carlton. Doors open around 4.30pm but the first review session will begin at 6pm.
For a full list of creative directors attending the event go here. For a full list of countries participating in this year’s event, go here.
May 16, 2010
JWT Dubai and Y&R Dubai have both won gold pencils at this year’s One Show awards in New York.
At the awards ceremony on Thursday evening, JWT walked away with a gold for its ‘Stressball’ campaign for the Friends of Cancer Patients, whilst also securing a bronze for the same campaign in the One Show Design awards.
Y&R Dubai was the only other winner from the region, clinching gold, silver and bronze pencils for its ‘Cause & Effect’ work for client Harvey Nichols (pictured).
Mary Warlick, CEO of The One Club, which organises the awards, said: “This year’s One Show winners truly reflect the global nature of today’s creativity. Advertising is now shared and viewed all around the world, and the work that was awarded showcased brilliant marketing solutions that transcended borders.”
Entries for this year’s awards were down by just under 8 per cent following the One Show’s tough stance of scam ads. It announced last September that agencies and individual members of creative teams would be banned for up to five years if found guilty of submitting scam work.
May 9, 2010
Leo Burnett has won Dubai International Film Festival’s advertising brief following a pitch against six other agencies.
The agency has been tasked with rolling out DIFF’s marketing campaign for the seventh edition of the festival, which takes place from 12 to 19 December. The win incorporates both ATL and digital.
Leo Burnett, which has worked with DIFF before and coined the festival’s slogan, ‘Bridging Cultures, Meeting Minds’, takes over from Impact Plus, which had been handling the account for four years. Also involved in the pitch were Memac Ogilvy, Tonic, JWT,
AdKitchen and Birdie.
Mahsa Motamedi, director of marketing and sponsorship at DIFF, said: “Leo Burnett’s innovative strategy complements our new media and digital campaigns and will help position DIFF as the definitive film festival of the region, carrying forward a legacy that has been established by Impact Plus.”
Kamal Dimachkie, MD of Leo Burnett Dubai, Kuwait & Lower Gulf, said: “Having collaborated with DIFF in the past, we understand the strategic outlook that is demanded by the festival, especially now that it has evolved tremendously in terms of audience participation, the film showcase and number of industry-focused events.”
Media remains with OMD, while Asda’a Burson-Marsteller continues as DIFF’s PR agency.
May 9, 2010
Starcom has retained Saudi Telecom’s media planning and buying account following a review of the marketing business of the region’s most important pan-Arab advertiser.
Saudi Telecom (STC) called a review of its media and creative advertising accounts earlier this year, with a decision yet to be made regarding the advertising side of the business. JWT and Leo Burnett are the incumbents on the creative accounts.
The STC media account is one of Starcom’s most important pieces of business and its retention has been cause for celebration at the agency.
Ramzi Ghanem, general manager of Starcom Riyadh, said: “This is fantastic news for us, a testament to our nine-year partnership that has generated business success and creative excellence in this marketplace.”
He added: “It is so rewarding working with STC, the 2010 Dubai Lynx Advertiser of the Year; an advertiser that is committed to driving innovation and raising industry standards in a highly dynamic telecom sector. We’ve got a highly enthusiastic team in place, a wealth of category experience, digital capabilities and determination to continuously provide STC with best-in-class services and solutions.”
In 2009, STC was the most important pan-Arab advertiser, spending $70 million according the Pan Arab Research Center, putting it in the number one spot ahead of the likes of Mobily, Coca-Cola, Dove and Zain.
April 26, 2010
SapientNitro has expanded into the Middle East following its winning of the global account for Galaxy late last year.
The agency has opened an office in Dubai Media City, enabling it to more effectively service its Galaxy account in the region following last September’s re-shuffle of agency partners at the confectionary giant Mars.
The agency’s executive business growth director and general manager of the Dubai operation, Paige Kilburn, said that SapientNitro had been thinking of opening an office in the region for years and was waiting for the right partners and reasons. “The GCC market represents the fourth largest for the Galaxy brand and this was a key factor in the decision to set up in Dubai,” she said.
According to Kilburn, the small team working out of Dubai will concentrate on servicing the Galaxy account for the next six months, after which she will also focus on the acquisition of new business. “We’ve basically been looking for a reason to get into this market, and now that we’re here and we’ve got a sizeable piece of business it can really get us off the ground and [we can] recruit a core team. We’ll be looking to leverage other global relationships and establish local relationships as well,” she said.
Kilburn, who is originally from New Zealand, was with BBDO for five years in Auckland before moving to TBWA\London to handle Galaxy UK & Europe. She transferred to TBWA\Raad in November 2008 to run the Mars business, before leaving earlier this year to join SapientNitro and handle the new office set-up and the transition of the Galaxy business into the agency.
Sapient started as an IT consultancy in the US in 1991 and in June last year acquired ad agency Nitro for $50 million, leading to Nitro’s rebranding as SapientNitro. Nitro, which was founded by Australian Chris Clarke in Shangai, is best known as the agency behind Tourism Queensland’s ‘Best job in the world’ campaign, which won two grand prixs at last year’s Cannes Lions. The campaign, which saw a competition to decide who would win the caretakership of Hamilton Island on the Great Barrier Reef, was the work of Nitro’s Australian shop, Cummins Nitro.