May 14, 2009
Y&R Dubai has walked away with two silvers at the Clio Awards in the US thanks to its ‘Cause & Effect’ work for Harvey Nichols.
The silverware was won in the poster and print categories. The agency’s success was followed by Grey Dubai, which picked up a bronze in the print category for its ‘Colors of Life’ work for Yellow Pages. The same campaign won a silver at the One Show last week.
Y&R’s ‘Cause & Effect’ campaign is made up of a number of different executions. Each carries an image of an item from the spring summer range along with a number of images of items such as a stop sign, rockets, jelly and fender benders, which act as a visual metaphor for the effect the item can have.
Shahir Ahmed, executive creative director of Y&R, said: “It’s absolutely fantastic to win and it’s great for the team, especially after all that’s happened in the region recently with all the scams. One of the art directors who worked on the campaign is very young, it’s his first job in advertising, and to win in an international award so early on is great for him. He’s my Cristiano Ronaldo right now.”
April 30, 2009
Middle East ad agencies have failed to gain any nominations at this year’s D&AD Awards despite D&AD nominating a record 165 entries.
DDB London and BBDO Proximity Malaysia are the two most shortlisted agencies, with 10 and five respectively.
Of the 20,000 pieces of work judged, 717 entries have gone In-Book and will be included in the D&AD Annual as a record of the best work in advertising and design this year. The annual will be published in September and the only Middle East entry will be The Classic Partnership Advertising in the graphic design/stationery category for Tearproof for Prasad Karmarkar.
There was more positive news from the Clios earlier this week, however, where six pieces of regional work are shortlisted. Y&R is shortlisted three times for its ‘Cause & Effect’ work for Harvey Nichols and its ‘Graves’ ads for Eye Bank Association of India; while TBWA\Raad Dubai has two shortlisted pieces of work and Grey Dubai one. TBWA\Raad Saudi Arabia also picked up the country’s first shorlisted entry for its ‘Miniature magazines’ work for Masa Pest Control.