Eurosport Arabia to launch online in partnership with du

November 1, 2009

Pan-European sports and entertainment group Eurosport is to launch Eurosport Arabia in a tie-up with UAE telecommunications provider du.

eurosportThe partnership with du’s Media Lab will develop Eurosport’s digital information services for the Middle East and North Africa, giving the region’s sports fans access to its sports news and data in Arabic for the first time.

Laurent-Eric Le Lay , chairman & CEO, Eurosport Group, said: “We are delighted to have signed this agreement with du. This partnership enables us to extend our Eurosport brand and bring our unique sports offer to this dynamic region where sports are key to development. We already have a significant online audience in the region and we believe it’s time to leverage this momentum.”

This year sees Eurosport celebrate 20 years as an international sports data provider, with its exisiting network of websites already produced in nine languages across Europe and China.

Osman Sultan, CEO of du, said: ” It is only natural for du to partner with a leading sports entertainment and information group to develop the next generation of information and sports entertainment for the Arab world.”


du seeks to overcome ‘teething problems’

March 19, 2009

duIt’s not often that a company, least of all a telecommunications organisation, admits that its customer service isn’t up to scratch. So fair play to du for putting its hands up and stating that it “stumbled” when Campaign rang up recently for its ‘We’ll Call You’ column. When asked to explain its ‘Add Life To Life’ slogan, the call handler had simply stated: “I’m sorry I don’t have this information.”

Most companies blame the staff for failures on the phone or in the store, when in fact it is the company that is to blame for often incoherent answers that stray off brand message.

More impressively, du is currently putting into place new procedures to ensure that its “teething problems” can be overcome. It will be interesting to see whether it improves.