An unprecedented number of Fortune Promoseven’s senior management have been fired or have ‘left of their own accord’ following a major shake-up of the agency.
Azmi Yafi, CEO of the agency’s Dubai operations; executive creative director Peter Russell; deputy managing director Christie O’Higgins; and creative director Leslie Oakes have all gone, although the agency would not say in what circumstances they had left. A number of mid-level account managers have also ‘moved on’ from the Dubai HQ.
It is not known whether further departures are imminent, but a rebranding of Fortune Promoseven is expected within the next few months.
Kamil Najjar, regional marketing director at P&G, has stepped in to replace Yafi as CEO, while Daniel Georr has been flown in from the network’s Beirut office to take up the position of executive creative director.
Tom Roychoudhury, chief innovations officer at MCN, Fortune Promoseven’s parent company, said the agency was looking to re-model itself along the lines of McCann London, which has a ‘perfect blend of creativity, effectiveness and innovation’ according to its website. “We are restructuring because we want to be a completely different agency,” said Roychoudhury. “We want to be different in two ways. Different to what we were and different to what’s already out there. Fortune Promoseven wants to rebuild itself along the lines of the agency for tomorrow.”
FP7 is part of MCN, which is an Interpublic group company.