General Motors calls agency review

February 9, 2010

General Motors Middle East has called a review of its communications partners in a bid to ensure its agencies are delivering ‘outstanding service’.

In a statement, GM said it was seeking a “reassessment of its roster of marketing services partners to meet its current and future business and marketing requirements”.

Memac Ogivly and Leo Burnett are GM’s incumbent agencies, both of whom have been invited to participate in the review process.

A company spokesman said: “In our quest to sell vehicles that customers aspire to buy and to build brands they are proud to own and deliver an unmatched ownership experience, we are looking for the best agency partner(s) to deliver outstanding services that meet our objectives.”