Dubai creatives join forces for good of industry

April 30, 2009

A group of Dubai creatives have come together to establish a club designed to break down agency barriers and represent the community with a single voice.

The new ‘Creative Club’ had its inaugural meeting last night and included creative directors and executive creative directors from Y&R, FP7, Tonic, JWT, Lowe, TBWA\Raad and Brandcom.

lineveldtThe group, which has found a home courtesy of Sam Ahmed at Studio Central, will be meeting monthly. It will also be forming an executive committee and has elected Marc Lineveldt (pictured), executive creative director of FP7 Dubai, as the inaugural chairman.

The aim is for the forum to become a focal point for senior creatives, all of whom are being encouraged to join the club and help combine the opinions of Dubai’s creative community into a single voice.

The Creative Club follows on from the defunct Creative Directors Forum, which was formed in 2005 by many of the creative directors present last night, including Lineveldt, Vincent Raffray from Tonic, and Manoj Ammanath from Brandcom.

“This is very much what Marc and I wanted to do in the first place,” said Raffray. “What’s different is that in Studio Central we have a great place to meet and a real commitment. It’s a better environment and with all the issues that have been happening recently it’s a good time to get together for the benefit of the community. The goal is to give a voice to the region’s creatives and to raise creative standards.”


Y&R tops One Show shortlist

April 15, 2009

Now that the dust created by the Lynx is finally beginning to settle, attention is turning to The One Show in New York.

mtv11The region has nine pieces of work shortlisted in the first cut, all of which come from the UAE. There are a total of just under 1,000 pieces of work from around the world shortlisted.

Y&R Dubai leads the way for the Middle East in the shortlist, with four pieces of work making the first cut for clients Xerox and the Eye Bank Association of India.

Also shortlisted are Grey Dubai for its ‘Colours of life’ for Yellow Pages; JWT Dubai for client Nicola Finetti; Leo Burnett Dubai’s ‘Leftovers’ for the United Nations World Food Programme; Lowe MENA’s ‘Chewing gum’ for MTV; and Memac Ogilvy’s ‘One breasted mannequin for client ‘Bare Essentials’.

Flags(XEROX)_A2_3 AWFurther work has been shortlisted in One Show Design. The Classic Partnership picks up three shortlists, while JWT Dubai has two and TBWA\Raad, Leo Burnett Dubai and Grey Dubai have one apiece.

Memac Ogilvy is the only agency shortlisted in the One Show Interactive. The final judging for The One Show takes place on 1 and 2 May.


FP7 Doha win Lynx agency of the year

March 17, 2009

fp7dohapartyIt’s late, we’ve just got back from celebrating with FP7 Doha, Lowe and the rest of MCN at the C Bar, but in case you didn’t already know, FP7 Doha won agency of the year, Starcom media agency of the year, and Leo Burnett Cairo walked away with the print grand prix.

More tomorrow…

Update: Some highlights. Only the grand prixs and golds here, for everything else check the Dubai Lynx website.
Agency of the year: 1st FP7 Doha; 2nd FP7 Dubai; 3rd Team Y&R Dubai

TV/cinema:
Grand prix – FP7 Cairo for Coca-Cola
Golds – Leo Burnett Beirut’s ‘Stop the suffering’ for P&G; FP7 Doha for Samsung; Lowe’s ‘Staying alive’ for MTV;
Print
Grand prix – Leo Burnett Cairo’s ‘Egyptian hotdog’ for Heinz
Golds – FP7 Doha’s ‘Ink, oil and mud’ for Samsung; FP7 Doha’s work for Aramex; FP7 Dubai’s ‘Gummi bears’ for the Brainobrain Education Program.
Outdoor
dscn0616Grand prix – FP7 Dubai’s ‘Gummi bears’
Golds – The Tribe’s ‘U2 3D’; FP7 Doha’s work for Aramex
Integrated
Gold – Leo Burnett Beirut’s ‘Khede Kasra’ campaign for the Hariri Foundation.
Media agency of the year
1st Starcom; 2nd OMD Dubai; 3rd Leo Burnett Beirut
Media
Grand prix – Starcom’s ‘Galaxy fallen in love again’
Golds – Leo Burnett Beirut’s ‘Khede Kasra’; Starcom’s ‘Galaxy fallen in love again’; Starcom’s ‘New day, new dawn’; Impact BBDO Kuwait’s ‘Crashed mobile’ for Wataniya; Starcom’s ‘Your path, our car, let’s pl@y’; Memac Ogilvy’s ‘One breasted mannequin’;


Lynx predictions – ‘Khede Kasra’ to win the day

March 17, 2009

pertThe TV and integrated shortlists are out and it’s easy to see where international judge Steffan Postaer was coming from when he let rip at the quality of the TV work earlier this week. However, while this may not be a vintage year for TV, there is the odd little nugget of gold if you dig deep enough.

Eliot over at AdNation tells us he’s got the winners list in his hands, but we’re going with our gut. So, here are our favourites for gold in the TV: FP7 Dubai’s ‘Bird’, ‘Cake’ and ‘Dog’ for Sony; Leo Burnett Beirut’s ‘Stop the suffering’ for P&G; TBWA\Raad’s ‘Long-time-no-see Saudi kiss’ for MTV Arabia; and Lowe’s ‘Staying alive’ for MTV.

In the integrated, Leo Burnett Beirut’s ‘Khede Kasra’ for The Hariri Foundation, and Memac Ogilvy’s ‘Fight breast cancer’ are our top tips. But ‘Khede Kasra’ to steal the glory.