Memac Ogilvy, JWT and Starcom shine at Lynx

March 17, 2010

Memac Ogilvy, Starcom and JWT were the big winners at this year’s Dubai Lynx awards, which took place at The Palladium last night.

Memac Ogilvy Dubai was named agency of the year after winning a host of golds and a grand prix in the interactive, direct and media categories, while JWT was named network of the year. Starcom retained its media agency of the year title, bagging the media grand prix for its ‘Confessions of Corporate Spies’work for Chevrolet.

Leo Burnett Cairo landed top honours in both the TV/cinema and craft/TV categories, walking away with a grand prix in the two categories for its Melody Aflam ‘Arabic Films – The Mother of all Foreign Films’ campaign, while the print grand prix was awarded to Elephant Cairo for Sima Food Industries’ Lika Gum campaign ‘Out of this World’.

The Dubai Metro ‘Abandoned Cars’ campaign by Saatchi & Saatchi Dubai won this year’s outdoor grand prix; the direct and sales promotion grand prix was awarded to Memac Ogilvy Dubai for the entry ‘Dustvertising’ for BP Visco Engine Oil; while this year’s interactive grand prix went to Memac Ogilvy Label Tunisia for SFTP’s ‘Boga Cidre’ ad. The integrated grand prix went to Elephant, Cairo for ‘89 Fans from 89’ for Coca-Cola. There was no grand prix awarded in radio.


DIFF calls creative advertising review

February 28, 2010

The Dubai International Film Festival (DIFF) has signalled its intention to refresh its creative advertising by inviting a number of agencies to pitch for the business.

Incumbent Impact Plus has held the business for four years after being appointed twice in succession by DIFF. It is in the running again in the current pitch and joins a field which features Memac Ogilvy, Leo Burnett, Tonic, JWT, AdKitchen and Birdie.

Speaking of the decision to review, Mahsa Motamedi, director of marketing and sponsorship for DIFF, said: “We are evaluating the agencies based on their ability to think strategically and execute professionally and creatively. Unique art direction and copywriting skills in both English and Arabic are the main aspects we will be assessing… all in all, we are looking for an agency to be a true, effective and efficient communications partner.”

She added: “Our advertising has mainly been campaign based. Whatever we have done so far has worked to achieve the festival’s goals while being cost effective as well. Going further, we want to focus on an innovative long-term strategy that complements our new media and digital campaign, and look forward to a new creative path.”

Last year the festival, which had its sixth edition in December, focussed 40 per cent of its marketing on new media.

General Motors calls agency review

February 9, 2010

General Motors Middle East has called a review of its communications partners in a bid to ensure its agencies are delivering ‘outstanding service’.

In a statement, GM said it was seeking a “reassessment of its roster of marketing services partners to meet its current and future business and marketing requirements”.

Memac Ogivly and Leo Burnett are GM’s incumbent agencies, both of whom have been invited to participate in the review process.

A company spokesman said: “In our quest to sell vehicles that customers aspire to buy and to build brands they are proud to own and deliver an unmatched ownership experience, we are looking for the best agency partner(s) to deliver outstanding services that meet our objectives.”

Memac Ogilvy cuts its business cards down to size

September 10, 2009

Recessionary down-sizing is a phenomenon the whole region’s agencies Ogilvy business cardshave had to face. But Memac Ogilvy Dubai have taken their reductionist efforts above and beyond the call of duty.

A new range of business cards designed in-house at the agency, have turned the downturn into a positive by becoming a physical example of the agency’s recession-managing know how.

The significantly under-sized cards use 78 per cent less paper than previously and have been sent to current and potential clients to highlight the agency’s drive to cut costs without compromising on output.

The cards are also direct users to a website which gives business managing strategies in a tough economic climate.

Trio of agencies shortlisted in cyber and design categories

June 23, 2009

Memac Ogilvy, JWT Dubai and Landor Associates are the only three agencies from the region to be shortlisted in the cyber and design categories at the Cannes festival.

Memac Ogilvy picks up its finalist place thanks to work for Panadol in the cyber category, while JWT Dubai’s campaign for Kit Kat earnt it a shortlist spot in the same category.

The only agency shortlisted in the design category is Landor Associates.

Below, the region’s shortlisted campaigns:

Food and drinks – Crossword – Kit Kat – JWT Dubai
Healthcare & medical – Drill – Panadol – Memac Ogilvy Dubai

Corporate identity schemes – large scale – Aswaaq Supermarkets brand identity – Landor Associates

Portfolio Night phenomenon makes Middle East debut

May 31, 2009

Portfolio Night, the world’s largest simultaneous creative portfolio review, is coming to the region for the first time courtesy of Memac Ogilvy. The network is leading the initiative which is now in its seventh year globally, though the event itself will see senior creative directors from a host of regional agencies make themselves available in one location for face-to-face comment and advice.

PortfolioThe event takes place around the world on Thursday June 11 and is open to all students and young creatives who have a portfolio and want to get a foot in the door of the industry or further their careers.

It is free to participate, but places are limited and given on a first come first served basis. Aspirant young creatives wishing to take part must register and book a ticket by visiting the Portfolio Night website and clicking on the location relevant to them.

Portfolio Night will take place from 4pm on June 11 at three locations in the MENA region: Dubai, Beirut and Tunis. Amongst the supporters of the Dubai event are the founding members of the recently formed Creative Club, which includes creative leaders from the Lowe, Y&R and FP7 networks.

Participants will be able to rotate between the various mentors available and all advertising disciplines, including interactive and direct marketing, will be represented.

Creative awards – the story so far

May 4, 2009

Hearty congratulations are due to Till Hohmann and his creative team at Memac Ogilvy Dubai, as well as those at Leo Burnett Beirut, who have all been rated highly in newly-released rankings based on the advertising awards that have been held in the first quarter of 2009.

The interim rankings compiled by The Big Won are based on the quality and quantity of awards won at the two awards shows that have taken place in the Middle East (MENA Cristals and Dubai Lynx), plus two in London, three in the US and one each in Romania and Thailand.

The timing of the list (with many major ceremonies still to be held) and the debatable relative value of the awards shows taken into account mean these rankings are far from definitive. Nevertheless, Middle East agencies are distinctly prominent. It is fantastic to see international recognition for Leo Burnett Beirut’s Khede Kasra, which is rated second in the ‘Top Campaign’ category after JWT Shanghai’s Shan Shui. Credit is also due to Memac Ogilvy Dubai’s ‘one-breasted mannequin’ campaign, which was third and undoubtedly helped Till Hohmann to the title of top executive creative director, ahead of Warren Brown of BMF Sydney and Stefan Schulte of DDB Berlin.

However, the naming of Fadi Yaish as top creative director has raised some eyebrows. His ranking surely owes a lot to the awards his agency won at Dubai Lynx but fails to recognise that several of these, including Agency of the Year, were retrospectively revoked and all other Lynx trophies won by the office were handed back as a gesture of apology.

When contacted by Campaign, UK-based Patrick Collister of The Big Won confirmed our suspicion that he was not aware of these latest developments. He is now “amending the database accordingly” and will report back shortly.