PHD expands into Saudi Arabia

June 20, 2010

Media agency PHD is expanding into Saudi Arabia with the opening of an office in Riyadh.

The move has been made following the capital’s rapid rise to prominence in terms of media spend, with parent company Omnicom Media Group (OMG) saying the expansion reflects not only Saudi Arabia’s political status but also its financial and economic role.

The agency, whose sister company OMD already has offices in Riyadh and Jeddah, will support regional and global accounts as well as seek to grow its portfolio of Saudi-based clients. PHD already manages several Saudi accounts, including Bank AlBilad, Mazola Oil and Domino’s Pizza, as well as regional ones such as Arla Foods. The new office will be headed by Jean Jabbour.

“An office opening is a sign of optimism and confidence at any time but particularly now, as the region begins its recovery after the global downturn,” said Elie Khouri, OMG’s CEO for the Middle East and North Africa. “Our operations in the kingdom have proved their mettle in 2009, managing to maintain their lead and business performance overall, in spite of challenging conditions. This has confirmed our optimism and ambition for the kingdom, making the launch of PHD there not only a move for the future but also for the present.”

Choucrallah Abou Samra, OMG’s managing director for Saudi Arabia, added: “We know that Saudi Arabia is turning a corner and is now ready for something different to better communicate with today’s consumers and manage the challenges of tomorrow. PHD is the fresh approach advertisers are looking for.”

PHD launched in the UK in 1990, was acquired by Omnicom in 1999 and entered the Middle East with an office in Dubai in 2005. It has 70 offices and over 2,000 staff globally.


OMD win $1.3 billion Vodafone account

August 30, 2009

Vodafone, the UK-based telecommunications giant, has appointed OMD to handle its iternational media planning and buying account, worth around images$1.3 billion.

The deal covers all global markets where Vodafone is a wholly-owned business and includes Egypt and Qatar regionally.

Vodafone is the largest mobile telecommunications network company in the world by turnover, with its current market value estimated at $122 billion.

It has operations in 25 countries and partner networks in a further 42 countries.

OMD wins multi-million dollar LVMH media account

July 21, 2009

Arguably the world’s largest group of fashion  and beauty brands has handed its multi-million dollar consolidated Middle East media brief to OMD.

Paris-based luxury goods giant LVMH – whose brands include Louis Vuitton, Givenchy, Christian Dior and Donna Karan – has awarded the account to Dubai-based OMD Strategies, a dedicated unit created by OMD and its Paris-based strategic partner, Strategies International.

The news follows OMD’s winning of the planning and buying for LVMH-owned watchmaker Tag Heuer earlier this year.

Up to seven agencies, including Havas’ MPG, are believed to have been involved in the pitch of the consolidated account for the Middle East, with the final round having taken place in France.

LVMH (the acronym of Louis Vuitton Moet Hennessy) operates 60 brands in five different sectors, including fashion and leather, perfumes and cosmetics, and watches and jewellery.

More details in the latest edition of Campaign.